Category Archives: Marketing

Author Spotlight: Alex McGilvery

In honor of the release of Xchyler Publishing’s release of its new paranormal anthology, Beyond the Wail, it is my pleasure to spotlight outstanding emerging horror writer Alex McGilvery. Alex McGilvery is an author living in Flin Flon, Manitoba with his wife, Alex, and three dogs. He has been an avid reader all his life and wrote novels […]

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Follow the Leader

Originally posted on the Xchyler Publishing blog, Wednesday, July 3, 2013 Inside Marketing: Follow the Leader, by Scott Tarbet Close your eyes and make three pictures in your head of your favorite author, then open your eyes again and keep reading. What was your author doing in those three pictures? (I’ll use J.K. Rowling just […]

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Self-Promotion Overload

Originally posted on the Xchyler Publishing blog, Wednesday, May 15, 2013 Inside Marketing: Self-Promotion Overload And now for my daily dose of The Irony Connoisseur: This morning I responded to a post in a thread on The X’s ‘Authors’ Facebook page reflecting on a blog post by Mary Walters (the Militant Writer) about how much […]

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The Hippy-dippy Commune Business Model

First posted on the Xchyler Publishing blog, Wednesday, May 8, 2013 I can just hear the moans: “It’s Marketing Wednesday, and here comes Scott again! “ Yeah, yeah! Pipe down, the lotta yuz! This week has been an interesting one in Marketing. First, we interviewed and extended an invitation (read: baited the trap) for a […]

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Straight Talk . . . from Marketing?!?

Originally posted on the Xchyler Publishing blog, Wednesday, April 24, 2013 Straight Talk . . . from Marketing?!? Over the last few weeks various contributors to the Xchyler blog have touched on some of the things that make the whole Xchyler (hereinafter “The X”) experience so different. In today’s post I’d like to take some […]

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